2016 MarCom Awards Spotlight: MC²

While the winners for the 2016 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

MarCom Awards Organization: MC²
Location: Chestnut Ridge, NY
Client: Ferag AG
Title of Entry: “Ferag @ Drupa”
Category: 13. Trade show exhibit

Trade shows can be an assault on the senses – bright lights, music, digital displays, geometric walls, rainbows of color– the list goes on and one. To stand out in a giant exhibit hall takes creativity and sharp design.

New York’s MC² more than met the challenge at a world renowned print and paper exhibit held in Dusseldorf, Germany, for client Ferag AG headquartered in Zurich, Switzerland. Ferag specializes in the development and manufacture of conveying and processing systems for the graphic industry and direct mailing.

At the Drupa Exhibition, MC² created a 15,000-square-foot LED canopy, which is the size of a soccer pitch, that provided a visual background for the presentation of the Ferag equipment, a live printing system that wrapped around the exhibit. Farag CEO Jürg Möckli called the display a “masterpiece.” See for yourself.