2016 Hermes Creative Awards Spotlight: The Pulse

Before we release a list of all the winners for the 2016 Hermes Creative Awards on May 2, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Haven’t entered yet? There’s still time (until April 12!).

Hermes Creative Awards Organization: The Pulse
Location: Crows Nest, Australia
Title of Entry: “Westpac VR”
Category: 194c. Virtual Reality

Westpac commissioned The Pulse to created a virtual reality experience for staff as part of a presentation to showcase what the future of banking might hold and to demonstrate a range of technologies that may or may not have an impact on the industry.

The 360 video includes spectacular drone footage, a CG environment, live action and composited graphics. The VR story follows a family as they experience the technology that could become part of their future and focuses on the customer’s needs throughout the life-cycle from child to adult to retiree.