While all the winners of the 2015-16 AVA Digital Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

Company: AMF Media Group Title of Entry: “Mother’s Day 2015” Location: San Ramon, California Category: 104. Religious Web Video

Most everyone is the marketing communications world considers him or herself to be a storyteller. And there are a lot of good stories told. The story itself is important, but so is technique. Sometimes you don’t need dramatic music, awe-inspiring cinematography, or a riveting script to put the point across.

AMF Media Group is a California-based full service communications agency whose motto is “We Bring Message to Life.” AMF certainly did in a video titled “Mother’s Day 2015.” It’s a simple video consisting of mothers and daughters speaking to a camera while the viewer eavesdrops. The result is an emotional message framing an unique bond.