2015 Hermes Creative Awards Spotlight: MerchantCantos

While the winners for the 2015 Hermes Creative Awards won’t be announced until May 1, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Haven’t entered yet? There’s still time!

Hermes Creative Awards Company: MerchantCantos
Location: New York, New York
Client: Philips
Title of Entry: “Illumination and Beyond”
Category: 156. Corporate Image Video


Corporate image videos come in many shapes and sizes, but most employ soaring music and a “voice of god” narrative over pretty pictures. That is one way to tell a story; MerchantCantos found a different approach.

MerchantCantos is a communications agency with offices in New York, London, Dubai and Hong Kong. It has an impressive list of clients including Philips Lighting. Recently the agency was tasked with producing a video highlighting Philips’ advanced lighting systems.

The creative team went with a light touch instead of a heavy hand.  Using a “day in the life” format, the video follows a woman from sunup through darkness to illustrate the role lighting plays in not just her life but everyone’s. The clever technique allows the producers to pull back the curtain to take a peek behind the scenes.

Visit the MerchantCantos website to watch the video>>

Philips Advance Lighting Video