While the winners for the 2014 MarCom Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.
|Organization: 451 Marketing
Client: Mom Meet Mom
Location: Boston, Massachusetts
Title of Entry: “Mom Meet Mom Launch Campaign”
Category: 149c. Product Launch
451 Marketing is a fully integrated, Boston-based agency offering everything from content marketing to public relations. In 2013 they were approached by an innovative start-up, also Boston based, and asked to take its novel concept nationwide. Mom Meet Mom is a socially based enterprise that is a cross between a matchmaking service, Zillow, and Care.com. It utilizes “specially designed geo-mapping and social matching features taking the guesswork and anxiety out of finding and meeting fellow moms.”
Mom Meet Mom was a success in Boston, so 451 had some work to do. The agency leveraged both traditional and social media building brand awareness across platforms. By the end of the campaign, Mom Meet Mom generated almost 300 media hits for more than 254 million impressions. Its website went from 2,500 unique visitors per month to 110,000, and its membership base went from 1,800 users to 85,000 in all 50 states.
Here are just a few examples of the media exposure 451 garnered for Mom Meet Mom.