While the winners for the 2014 MarCom Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.
|Organization: Hilton Worldwide – Homewood Suites
Location: Memphis, Tennessee
Title of Entry: “Homewood Suites – Brand Video”
Category: 258. Informational Video
Homewood Suites wanted to create a brand essence video that would go beyond the typical marketing accomplishments reel and truly capture the essence of the brand. The result is a clever twist on 1980s arcade video games that even weaves into the storyline the ubiquitous energy bar. The video merges computer animation with reality to deliver a message about the pitfalls of travel while providing the obvious solution.