While the winners for the 2014 MarCom Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.
|Organization: Boise State University
Location: Boise, Idaho
Title of Entry: “Web Video Promotion Campaign”
Category: 204. Web Advertising Campaign
The football prowess of Boise State University has drawn much national attention in recent years. Equally impressive is its academic achievements. With a student population of 22,000, Boise, like most colleges, wants to recruit the best and the brightest. Recently the school produced a web advertising campaign utilizing some of college’s most iconic symbols to attract new students. The three web videos cleverly blends icons with computer animation to create alluring commercials that you want to watch.