We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

Organization: The Aspire Group Location: Atlanta, GA Title of Entry: “Aspire’s Website Redesign – From Good to Great!” Category: 9. Web-Based Production – Website – Redesign

Today, an organization’s website is most likely the first point of contact with prospective clients and customers. If a site is out-of-date, hard to navigate, or doesn’t communicate a business’s benefits, the organization could lose potential sales and connections.

The Aspire Group, a sports and entertainment firm, recently redesigned their site to stay up-to-date with their clients. The firm revamped their site by adding video-based visuals, updated structuring and navigation, compelling calls to action and more concise wording.

The firm’s site refresh successfully improved user experience and drove new traffic to its landing pages, with overall page views growing by more than 250 percent and overall users growing by 22 percent.  To view The Aspire Group’s full site, visit here.

The deadline for the 2018 AVA Awards is December 14. Enter now.