While the winners for the 2016 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.
|Organization: Fred Hutchinson Cancer Research Center
Location: Seattle, WA
Title of Entry: “The Sexual Aftermath of Cancer Article”
Category: 281. Web Content
If you want to people to read an article, then you must tell a story and do it well. Fred Hutchinson Cancer Research Center in Seattle has many stories to tell from its patients. Some are happy stories, some not. Others are some place in between.
Diane Mapes is a writer and cancer survivor. Her well-crafted writing in a particular piece speaks of a subject rarely broached that deserves a forum — sex after cancer.
The subhead explains why the piece exists in the first place: “From impotence to ‘chemopause’ to missing body parts, treatment side effects can mess with patients’ sex lives — why don’t we talk about it more?”