We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Organization: Tipping Point Media, LLC Location: Malvern, PA Title of Entry: “Augmented Reality Selling Simulator” Category: 107c. Electronic Media / Social Media / Interactive Media | Mobile & Web-Based Technology | Mobile

Immersive technology continues to expand across platforms and uses. Tipping Point Media near Philadelphia, which specializes in augmented and digital technology, recently created an app for mobile devices that pushes the boundaries. The user moves the smartphone or tablet to scan the environment until a door appears. The user then can literally walk through a VR door and into another room. In this case, the sales simulator program creates a doctor’s office. The user can start a conversation with anyone in the room; doctor, nurse, or even patient–no goggles required. The real world is transformed into a virtual set.

To view their full submission, click here.

The Extended Deadline for the 2021 Hermes Creative Awards is Thursday, April 22nd. Enter now while there’s still time.