We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

Organization: S&C Electric Company Location: Chicago, IL Title of Entry: “Reliability Experience” Category: Print Media | Advertising | 13. Trade Show Exhibit

Trade show exhibits take all forms and shapes, but most are brick-and-mortar designs or product displays. These traditional exhibits tend to limit conversations to what products do and how they operate. S&C Electric Company, a grid innovator improving power reliability and delivery worldwide, wanted to focus on why its products matter. To illustrate these concepts, which were conceptional or situational, S&C created a virtual world using Mixed Reality technology. A 20′ by 14′ LED screen, coupled with a green screen background and cameras, allowed the company to place potential customers in a variety of situations to observe how S&C products performed under extreme conditions like a hurricane or blizzard. It was a “first-person” immersive experience of standing “in the grid,” which educated customers about the importance of modernizing the power grid.

The deadline for the 2020 MarCom Awards is October 22nd. Enter now, before it’s too late.