We’ll continue to feature some of this year’s most noteworthy dotCOMM Awards entries throughout the competition. 

Organization: Hawke Media Location: Los Angeles, CA Title of Entry: “Hawke Media x Lorna Jane” Category: 184c. Paid Media Online Ad | Online Ad Campaign

Marketing goals are not always clear, especially when business is booming. Reevaluating goals is a part of any successful marketing strategy, and even the most successful organizations can benefit from revisiting their objectives.

Hawke Media was approached by Lorna Jane, a popular Australian activewear brand, to realize their marketing goals and make the brand’s goals a reality. Hawke Media identified Facebook, AdWords and Influencer Marketing as the most effective routes for Lorna Jane to connect with both current and new customers.

The campaign was an overwhelming success, increasing monthly purchases 3x and finishing with a Facebook ROI of 1127 percent, AdWords ROI of 460 percent and a 42 percent increase in Instagram followers.

To see the full Hawke Media x Lorna Jane campaign, visit here.

The 2018 dotCOMM Awards final deadline has been extended to July 19. Enter ASAP.