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Organization: inferno Location: Memphis, TN Title of Entry: “inferno spring break campaign” Category: 152c. Strategic Communications – Marketing/Promotion Campaign – Special Event

Agency life often means lots of projects, little downtime and even less of a chance to take a break, much less a spring break. inferno aimed to encourage team members to take a break from ongoing projects by organizing their own spring break “Work’s a Beach” event.

The firm hosted a spring break event for some much-needed R&R. To promote the event, inferno designed invitations that were a play on the traditional project proposal. Each invitation features a different client request with pictures of inferno team members fulfilling the request… spring break style.