Before we release a list of all the winners for the 2016 Hermes Creative Awards on May 2, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Haven’t entered yet? There’s still time!

Organization: eatsleepthink Location: Sheffield, Great Britain Title of Entry: “Smoke Barbecue” Category: 56. Photography in advertising

Sometimes the best marketing tool is the simplest. For example, a picture.

Eatsleepthink is an UK-based company that prides itself on creative solutions across platforms. Their client list ranges from small businesses to giant corporations.

Recently, they were tasked with promoting a new restaurant opening in Leeds. No easy feat. The agency created billboard ads it describes as “raw” and “animalistic.” Whatever the description, it makes you want to grab a piece of meat from Smoke Barbecue.