While the winners for the 2014 Hermes Creative Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

Company: CBD Marketing Location: Chicago, Illinois Client: Firestone Industrial Products Title of Entry: “Hula Girl Print Campaign” Category: 4. Magazine

How many tire advertisements have you seen? What has caught your eye or made you think?  In the crowded tire market place, manufacturers are touting everything from toughness to longevity, safety to value.

Firestone approached CBD, a marketing firm in Chicago, looking for different approach. CBD’s mantra is, “Market what’s meaningful.” They created a simple print ad that quickly captures your attention while sending a clear message. It’s a “wink-and-a-nod” ad that says it all with one picture and one line.

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