We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

Organization: Hawkeye Location: Dallas, TX Title of Entry: “Go You Direct Mail” Category: Print Media | Direct Mail | 21c. Direct Mail Campaign ($185)

The average U.S. household receives about 11 pieces of marketing mail each week. How many direct mail pieces actually are opened? How many go directly in the trash? There’s roughly a 50-50 chance either way. So what can be done to differentiate? Dallas-based Hawkeye is a marketing and public advertising agency. The company worked with Capital One to create a direct mailer that stands out in any mailbox…literally. The technique is called a “trailing edge” an innovative format designed to engage recipients. The design incorporates eye-catching artwork and crisp graphics.

The extended deadline for the 2021 MarCom Awards is October 21st. Enter now, before it’s too late.