We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Organization: Raineri Design srl Location: Brescia Title of Entry: “Gruppo Carmeli” Category: Public Relations/Communications | Media Relations | 90c. Publicity Campaign ($175)

Sometimes simple is better or, according to the adage and the Shakespearean quote, “brevity is the soul of wit”. Either way, a short, well-crafted message lands with a boom instead of a thud. Gruppo Carmeli is a collection of Italian car dealerships in Northern Italy. They approached Raineri Design of Milan to create a publicity campaign to sell their Nissans, Renaults, and Mercedes. Spread across the internet and billboards, the campaign portrays the dealership as safety-oriented, committed to service, and green conscious. Raineri weaves car parts to create a company logo accentuated by minimal graphics.

To view Raineri Design’s full campaign details, click here.

The deadline for the 2020 Hermes Creative Awards is Thursday, March 19th. Enter now.