We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Organization: Barnett Design, Inc. Location: Ramsey, NJ Title of Entry: “All Hail the Early Risers” Category: Electronic Media / Social Media / Interactive Media | Digital Advertising | 144. Digital Ad Campaign

Everyone can use a good laugh now and then. Rising early is not typically a funny time of the morning, but this award-winning studio in Ramsey, NJ found a fresh, fun way to spin it. Barnett Design is a tight-knit group of strategy-minded designers, writers, technologists, photographers, and illustrators. The stunningly bold, refreshingly entertaining packaging for The Early Riser Coffee Company is as smooth and enjoyable as their great tasting coffee. The “All Hail the Early Risers” campaign delves into the minds of those who rise early, and those who aspire to. The creative employs snarky headlines paired with striking, black and white imagery of everyday people and everyday situations to convey what a cup of coffee means to the morning challenge.

To view Barnett’s full campaign details, click here.

The deadline for the 2020 Hermes Creative Awards is Thursday, March 19th. Enter now.