We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Organization: Barrows Global Location: New York, NY Title of Entry: “Corona Paradise Portal – Immersive Shopper Experience” Category: 76c. Public Relations/Communications | Strategic Programs |  Interactive Brand Experience

In-store displays are becoming more common, but are frequently overlooked in a sea of media vying for viewers’ attention and purchases.

Corona collaborated with Barrows Global, an international retail display firm, to create an interactive display experience. Tested in Turin, Italy, the two-ton, immersive “Paradise Portal” attracted shoppers with an island-style design and skeleton-tracking technology.

The portal was an overwhelming success, driving foot traffic and increasing sales by 60 percent.

To view Barrows Global’s full video, visit here.

The 2019 Hermes Creative Awards deadline is April 18, 2019. Don’t miss a chance at recognition. Enter today.