We’re showcasing some of this year’s competitions stand-out entries. 

Organization: Clarity PR Location: New York, NY Title of Entry: “The Best of the Worst: A 3-Part Look at 2017’s Biggest PR Disasters (and How they Could have Been Avoided)” Category: 280. Digital Media | Writing (Web) | Blog

All organizations make mistakes, but most of these missteps don’t make national headlines. Mishandling a crisis can land a brand in high-profile hot water. These situations are bad for the organization, but can lend important lessons down the line.

Clarity PR broke down 2017’s biggest PR blunders in a series of posts on their corporate blog. The series features three hard-to-forget PR disasters that made international headlines: Pepsi’s short-sighted “Live for Now” web video, United Airlines mishandling of a disgruntled customer and the dumpster fire that was Fyre Festival.

Clarity delves into each disaster and analyzes where each organization went wrong, and how they could have avoided or navigated each crisis. The blog series’ insights are applicable beyond the post’s specific crisis and offer lessons to PR practitioners and brands everywhere.

To view Clarity’s entire blog series, visit here.

The final deadline for the 2018 MarCom Awards is October 18. Enter now, before it’s too late.