We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Organization: Hilton Location: Addison, TX Title of Entry: “Hilton Suggests Travel Blog: Engaging Team Members as Travel Bloggers” Category: 145. Electronic Media/Social Media/Interactive Media – Social Media – Blog (Overall)

Traveling to a new city or country is an exciting, but overwhelming, experience. Deciding what landmarks and restaurants to visit in an unfamiliar place is a daunting task, hence the skyrocketing popularity of travel Instagram and blogs that provide destination inspiration.

To continue providing their guests the best hospitality possible, Hilton launched a travel blog that clients can visit to learn more about their destination. Instead of consulting outside travel bloggers, Hilton turned to their own employees to provide the inside scoop on activities, restaurants and sights to see in their cities.

Hilton worked with more than 30 of their team members to write blogs about the cities they work and live in worldwide. Each blog post has a different content style according to its author and the destination it features, creating a personal feel. Hilton’s team members’ insights provide intimate knowledge about the ins and outs of every destination and contribute to Hilton’s reputation for first-class hospitality.

To view Hilton’s full blog, visit here.

The 2018 Hermes Awards competition is still accepting entries. Enter now.