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Organization:  Aloysius Butler & Clark Location: Wilmington, DE Title of Entry: “Click It or Ticket Delaware” Category: 316. Video/Audio – Audio/Radio – PSA

Delaware based Aloysius Butler and Clark is one of the largest full-service agencies in the mid-Atlantic. Their clients range from restaurants to hospitals to governments.

The agency recently worked with the state of Delaware to create a seat belt awareness campaign, which spanned various mediums. Their video spots used graphic animation to drive home the point, so to speak. For radio, the agency cleverly produced an ad with an explosion of sounds.

Most radio spots employee a few chirps of sound effects and a narrator.  This one conducted a symphony of sound to draw in the listener while mixing in a bit of humor with a dead-serious subject.