Winner: LPL Financial Title of Entry: “Mid-Year Outlook 2013: Converging on the Path of Least Resistance” Location: San Diego, CA Category: 92. Brochure

Brochures are ubiquitous in the financial world.  They advise, inform, or drive sales.  Most brochures are simply words on paper with some pictures and graphics thrown in to enliven a page or make a point.  LPL Financial created one brochure that clearly stands out among the rest.  LPL is a company with 3,000 employees, spread among three different cities.  LPL advises the advisors, both independent and institutional.  LPL recently created a thematic brochure looking ahead to mid year 2013, which takes advisors hiking over a meandering trail through the woods.  The graphics play off the theme laying out important information in a highly stylized fashion.  This is one of those brochures that even a layman can understand.