Winner: Institute of Food Technologists Title: “World Without Food Science” Category: Informational, web video Web Address: www.ift.org Campaign Address: www.worldwithoutfoodscience.org

Riveting is not a word you would ordinarily associate with Food Science. But the makers of this informational web video created a story hard not to watch. Using black and white cinematography, sparse script, and stark sets, the Institute of Food Technologists delivers an important message that few of us think about: where would consumers be without Food Science?

The video is not exactly a horror film, but is scary nonetheless.