Winner: Samsung Telecommunications America
Creative: 72andSunny
Title: Next Big Thing Television Ad Campaign- NBT60, Salesgirl, Samsunged
Category: 9c. Ad Campaign

 

72andSunny was tasked with the assignment of separating techies from their iphones.  Their client, Samsung, wanted a larger piece of the smart phone market.  ‘The Next Big Thing” television ad campaign is a clever series of commercials poking fun at the competition and their disciples.  The ads are fun as well as insightful and perhaps a little too close for comfort for some.