Pinterest is a photo sharing website that allows users to “pin” or share photos, videos, or discuss anything that interests them. Users create theme boards that act like a virtual pinboard — a vision boardplace to catalog and share the things you love. Others users can follow your Pinterest board, bringing together like minded people and connected them through their shared interests.
Pinterest’s Mission: Our goal is to connect everyone in the world through the ‘things’ they find interesting. We think that a favorite book, toy, or recipe can reveal a common link between two people. With millions of new pins added every week, Pinterest is connecting people all over the world based on shared tastes and interests. http://pinterest.com/
Check out their top 5 tips for using Pinterest to help market your company!
Just read this on http://marketing-expert.blogspot.com/ talking about Pinterest and, specifcally, how you can use it for your company or business.
2. Create an ‘online catalog’ using different boards for different item groups and help your potential customers navigate around what you have to offer.
3. A Pinterest led marketing campaign would be a brilliant and unique way to promote your business. Create a hidden landing page on your site for an exclusive product that can only be accessed through the Pinterest link. Or run a teaser board in the run up to the launch of a new product or event, your pins alluding to what it could be and the final pin being a reveal. Having interesting boards will encourage people to follow them and share your content.
4. If you run a service as opposed to having products, take photos of your finished work, for example a hairdresser could create different boards of short styles, up do’s and so on. Currently Pinterest is mainly used by women so it will be particularly good for these types of services.
5. Get leaflets printed with QR codes linking directly to your boards. Hand them out at an opening or event, or simply have them lying around in your shop. Take your customers directly to your boards and keep your work in the forefront of their minds.
Happy Pinning!
This post is written by Lianne Froggatt, a fresh faced internet marketer at IdeasByNet, a UK promotional gifts distributor. Interested in social media marketing, SEO and general internet marketing, she would love your feedback. Find her at lianne.froggatt@ideasbynet.com or tweet her @Lianne_Froggatt.
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