We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

Organization: Atlassian Location: San Francisco, CA Title of Entry: “Teamistry: ‘When IBM Nearly Missed the Internet’” Category: Video/Audio | Audio/Radio | 316. Podcast Episode

The key to producing a good podcast is to make it interesting, which can be a challenge because podcasts are basically talking heads. The solution: 1) find a good story, 2) know how to tell that story, 3) spice up the story with production value, 4) hire good talent. Atlassian creates software for corporate teams and produces a podcast to highlight “teamestry.”  The podcast, “When IBM Nearly Missed the Internet” is a riveting account of how a stodgy company shunned the world-wide-web until an internal team sparked a change that made history.  It all started with the 1994 Winter Olympics and some thieves.

The extended deadline for the 2021 MarCom Awards is October 21st. Enter now, before it’s too late.