We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

Organization: UN Peacekeeping Location: New York, NY Title of Entry: “UN Peacekeeping – The road to a lasting peace: Leveraging the power of youth for peace and security” Category: Strategic Communications | Communications/Public Relations | 161c. Social Media Campaign ($185)

How to secure peace has always been a question before the United Nations. So is there a solution? The UN doesn’t have a definitive answer, but it recently implemented a public relations campaign that it hopes will spread the possibility. The UN targeted the youth in various countries. Instead of youth being the victims or the perpetrators of war and violence, the UN tasked young people with being ambassadors of peace.

Throughout May 2021, the UN populated social media channels with engaging visuals, playful GIFs, entertaining word games, youthful and dynamic graphics, videos and vlogs, and inspiring quote cards. The UN also hosted live discussions and Instagram take overs, launched a brand-new account on TikTok, and published stories from young people narrating their experience in conflict-ridden zones and how they make a difference in the lives of their communities.

Overall the campaign generated six million impressions, significantly increasing engagements and views across the board.

The deadline for the 2021 MarCom Awards is September 16th. Enter now, before it’s too late.