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Location: Washington D.C.
Title of Entry: “The Value of the Older Worker”
Category: 5c. Digital Marketing – Marketing, Digital – Integrated Marketing
One way to establish an organization as a reliable source of information is to research a cause important to its audience. After an organization has completed research, the information is typically compiled into a white paper or report, but breaking down the information into a visually-engaging campaign can make the research easier to digest for readers.
AARP designed an integrated marketing campaign to demonstrate the value of older workers in today’s job force. The campaign features facts and figures surrounding employment opportunities in the U.S., employers’ hiring habits, and helpful tips for re-entering the job search.
AARP designed a site as part of their integrated marketing campaign with a series of infographics to display information surrounding the older workforce. The infographics communicated the campaign’s information in a visually-engaging way, making AARP’s site memorable and easy to reference.