Winner: Palladian Partners, Inc.
Location: Silver Spring, MD
Title: Cut the Sodium but Keep the Flavor
Client: Centers for Disease Control and Prevention and Healthy Shasta
Category: 17 Handbook
Centers for Disease Control and Prevention is concerned about high blood pressure in America, where one out of three adults have a problem. Diet plays a big role, espcially sodium. Since tens-of-millions of Americans eat out each day, the CDC wanted to attack the problem from a different angle by educating restauranteurs. The CDC turned to Palladian Partners in Silver Spring, Maryland and asked them to help Shasta County create a handbook for owners and chefs. The result is a smartly designed, eye catching, information friendly booklet. “Cut the Sodium but Keep the Flavor” is a highly visual work that utilizes bright colors, interesting graphics, and a simple layout to convey the message. Palladian Partners took a boring, fact based subject and transformed it into an light, inciteful read.